Programmatic Marketing
Use real-time bidding (RTB) to put your ad in front of the right person at the right time in either display or video ad channels. Experience audience targeting like you have never seen before.
Precise, Pinpoint Targeting with Programmatic Advertising
With a winning programmatic campaign, the most important factor is your audience targeting. The more you know about your audience, the better our chances of success.
Tell us as much as you can about your audience, and then we can tell you about the options we have for pinpoint audience targeting. You will be amazed! And the technology and precision is improving all of the time.
Sometimes our best option is geo-fencing, such as targeting a specific convention center on a specific weekend to reach everyone attending a conference. Or targeting the lat/long coordinates of your competitors’ locations to reach those who have entered their stores.
Other times we will target demographic or psychographic details about users to build an audience based on the users’ likes, dislikes, interests, family, location, income, vacation spots, etc.
Either way, determining whether programmatic advertising is a good fit for you starts with a conversation.
What Can You Expect from Your Programmatic Campaign?
We will start with a free consultation to determine whether programmatic marketing is a good fit or not. Most businesses benefit from a lower-funnel campaign before moving into programmatic, but we will be transparent about where we feel you are in your marketing journey.
If programmatic is a good fit, we will work with you to determine your best audiences as well as the best channels to target those audiences. Some of the things we work on could include the following:
- Pinpoint Audience Targeting
- Display Creative
- Video Creative
- Native Creative
- Conversion Tracking
- 1st- vs. 3rd-Party Audiences
Why Work With SydCon Enterprises?
We help people grow their business and meet their goals through targeted online advertising.
With more than 20 years of experience, we have been working in the search marketing industry since 2002.
Your point of contact is our CEO. With most agencies, your account rep will have very limited experience unless you are spending $100K+ a year.
We practice the mantra of “think like an owner.” When we take on a client, we treat your budget like it’s our own.
We get results. We’ll help you figure out the “holy grail” metric that ensures you make money with every dollar spent on your PPC campaigns.
