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Connected TV: Use the Largest Screen in the House to Connect With Your Customers

As a business owner, you need to drive traffic to your website and business storefront. There are many different strategies that can be used to achieve this goal. One marketing strategy that is effective for getting your business brand in front of a lot of eyeballs is Connected TV. This form of marketing allows you to use the largest screen in the house to connect with your customers.

What exactly is CTV? It is known as connected TV advertising and it is a form of digital marketing that is shown in streaming content that is played over multiple devices such as Apple TV, Google Chromecast, smart televisions like Roku.

There are devices that this strategy doesn’t stream on such as desktop computers, smartphones, and tablets. It is important to note that CTV refers specifically to the viewing of content which is streamed over a smart TV.

By getting your business brand onto the largest television in a person’s home, you will be gaining many new eyeballs on your business, allowing your business brand to become more recognized.

When you make the smart decision to utilize this advertising strategy for your business, you will gain many benefits from it, besides the above mentioned already.

As people begin to recognize your brand, they will become more engaged with your business. Connected TV advertising is so effective because majority of the world are streaming what they watch from a smart TV. This will ensure that the engagement on your ads will provide you with the best completion rates on your video ads, so you can gain the most customers possible with each advertisement.

Your advertisement is going to connect with viewers wherever they are. This will allow you to reach a wider demographic, along with people with different interests. That is going to allow you to target the right customer base for your business, so you are gaining the right type of customers for your business to grow and prosper from these this advertising strategy.

You will be able to track the success of your marketing campaigns by utilizing offline and online metrics. The ads used in this marketing strategy are not clickable, so it is difficult to track sales for your business from your ads.

Instead, this strategy measures over a span of five categories: brand, engagement, offline, reach and frequency, and conversion. With all this different information, you will be able to adjust your strategies, so you can target the exact customer base you want to easily.

As a business, you want to attract local traffic to your business as well as from the internet. With this marketing strategy, you will be able to easily target local customers based on location by using IP addresses. This allows advertisers to achieve two specific goals. First, they can provide ads in a smaller geographic area.

Second, they can customize the messaging based on the location of the viewer such as sending the right commercial to the viewers that are the closest to your business location. By targeting the local viewers this way, the messaging used can be tailored specifically for them. This will help you get a better ROI and will provide higher engagement.

Another benefit is using this advertising to target your ideal customers beyond cookies. That means that this advertising method doesn’t rely on cookies to determine who sees the ads. Instead, the identifiers are IP addresses, geolocation, and device IDs.

Plus, the biggest and most important benefit is getting your business brand onto the largest screen in many people’s homes. That is going to provide the most targeted audience possible, so you can get recognition for your business and gain many new customers in the process.

The fact that you can engage with your ideal customers in a setting that is completely comfortable for them is going to help more of them become customers that visit your business and purchase products or services from you.

It is easy to see how connected TV will help you get on the largest screen in the house to connect with your customers. Make the smart decision right away to add this advertising strategy to your marketing toolbox, so you can gain new customers from all over and from your local area easily and effectively.

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